Strata

ePort Has Record 2012; Poised for Big 2013

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ePort, the electronic platform for TV buyers and sellers marked its biggest year ever in 2012. New records were set for the number of participating agencies, stations, transactions and of course, order value. Participating agencies shot up 86% last year.

The number of stations swelled to 1500, as well. More than 1.1 million transactions (orders, revision, and makegoods) were handled online. 600-thousand of those transactions were new orders worth $2.4 billion to TV stations and rep groups.

ePort’s order delivery in 2012 outperformed the previous two years combined. “The future for ePort is brighter than ever,” said Mike McHugh, STRATA Vice President. “Agency use is surging and more stations are using store and forward technology, which means the orders are not re-keyed in traffic systems any more. Those orders travel all the way to traffic, cutting down on manual entry and errors.”