March 6
Originally appearing on RadioInk, Mar 5, 2013
Pandora audience data will appear in media-buying platforms STRATA and Mediaocean’s Donovan and Mediabank systems. That means radio buyers will be able to compare Pandora’s audience information side-by-side with data from broadcast radio. STRATA and Mediaocean will be importing data from Triton Digital’s Webcast Metrics Local.
Pandora Chief Revenue Office John Trimble said, “It’s great to see STRATA and Mediaocean embrace innovation and respond to marketplace demand. With consumers shifting from broadcast to Internet radio, it’s important to have the industry adopt technology to help advertisers make smarter planning and buying decisions. The integrations will help advertisers understand the power of Internet radio and make the smartest buying decision at both the national and local levels.”
STRATA President/CEO John Shelton said buyers’ response to the addition of Pandora data has been “overwhelmingly positive.” >Read More
March 6
Originally appearing in Inside Radio, 3/5/13
“We’re not going after the local restaurant and the local spa,” Pandora CEO Joe Kenney told analysts gathered yesterday at the Goldman Sachs Internet Conference in San Francisco. Kennedy says the webacster’s growing sales force is enticing some of broadcast radio’s biggest clients, like regional auto dealer associations and retail chains.
“There are local advertisers who we’re working with that are six-digit advertisers with us on Pandora,” he said. >Read More
March 6
Originally appearing March 5, 2013 by Mark Walsh in MediaPost News
Online radio service Pandora confirmed Tuesday that it will integrate its audience data into the STRATA and Mediaocean media-buying platforms. The move will allow advertisers to compare Pandora’s audience ratings side-by-side with terrestrial radio stations nationwide.
That in turn could bolster Pandora’s ad sales by making it easier for agencies and marketers to plan, buy and process digital radio advertising. Until now, radio ad buyers using Strata and Mediaocean had to manually research Pandora’s audience data.
The two ad systems will now import Pandora’s local and national ratings information from Triton Digital into their software platforms. Without mentioning STRATA or Mediaocean specifically, Pandora CEO Joseph Kennedy discussed how the integrations would benefit the company, while speaking last month at an industry conference. >Read More
March 6
Originally appearing March 5, 2013 on AllAccess
PANDORA announced that its audience data will appear in media buying platforms, including STRATA and MEDIAOCEAN’s DONOVAN and MEDIABANK stewardship systems, enabling radio buyers to compare PANDORA’s audience data side-by-side with broadcast radio stations across the country. STRATA and MEDIAOCEAN will import TRITON DIGITAL’s Webcast Metrics Local (WCML) data into their software platforms, allowing radio buyers to view PANDORA national and local audience ratings.
“It’s great to see STRATA and MEDIAOCEAN embrace innovation and respond to marketplace demand,” PANDORA Chief Revenue Officer JOHN TRIMBLE said. “With consumers shifting from broadcast to Internet radio, it’s important to have the industry adopt technology to help advertisers make smarter planning and buying decisions. The integrations will help advertisers understand the power of Internet radio and make the smartest buying decision at both the national and local levels.” >Read More
March 6
Originally appearing on The Wall Street Journal March 5, 2013 by Melodie Warner
Pandora Media Inc. (P) said three popular media-buying platforms will offer automatic access to the Internet-radio operator’s audience ratings, a move that will allow advertisers to compare Pandora’s audience data more easily with those of broadcast radio stations.
The company said radio buyers using STRATA and MediaOcean’s Donovan Data Systems and MediaBank stewardship systems previously had to research Pandora audience ratings manually.
Pandora said STRATA and MediaOcean will now import Triton Digital’s webcast-metrics-local data into their software platforms, allowing radio buyers to view and compare Pandora’s audience data. >Read More
March 6
Thousands of Radio Buyers Now Have Automatic Access to Pandora Audience Ratings
OAKLAND, Calif., March 5, 2013 Pandora (NYSE: P), the leading internet radio service, today announced that its audience data will appear in the three most popular media buying platforms, including STRATA and Mediaocean’s Donovan and Mediabank stewardship systems. Radio buyers will be able to compare Pandora’s audience data side-by-side with broadcast radio stations across the country.
With more than $14 billion spent on U.S. spot radio advertising annually according to the RAB, advertisers will have a more complete representation of the radio industry that includes both broadcast and internet radio. STRATA and Mediaocean will import Triton Digital’s Webcast Metrics Local (WCML) data into their software platforms, allowing radio buyers to view Pandora national and local audience ratings.
Prior to the integrations, radio buyers using STRATA and Mediaocean systems were required to manually research Pandora audience ratings. Radio buyers now have an easy and efficient way to evaluate Pandora audience size and rankings to make informed decisions about their media mix. >Read More
March 5
By Billboard Staff, New York March 05, 2013
In yet another sign of the changing media landscape, Pandora announced today that it will make what is perhaps their biggest resource other than music, their audience data, available to two media buying platforms, STRATA and Mediaocean’s “Donovan” and “Mediabank” products.
Pandora’s chief revenue officer John Trimble was unsurprisingly torch-bearing for his company and industry, all but casting traditional radio aside in a statement released earlier today. “With consumers shifting from broadcast to internet radio, it’s important to have the industry adopt technology to help advertisers make smarter planning and buying decisions. The integrations will help advertisers understand the power of internet radio and make the smartest buying decision at both the national and local levels,” Trimble said.
Customers are “extremely excited about this opportunity to offer Pandora to their advertising clients,” said STRATA president John Shelton. >Read More
March 5
Digital radio player hopes data deals spark more ad sales
Originally appearing on ADWEEK on March 5, 2013 by Christopher Heine
Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at its audiences.
Pandora has inked an undisclosed agreement with STRATA and Mediaocean that will allow clients of the media-buying software providers to view the digital radio player’s customer segments.
Ad buyers will be able to contrast Pandora’s audience data against stats from broadcast radio stations. Prior to Pandora partnering with the software firms, brand marketers had to conduct manual research to have such comparisons at their fingertips. The digital radio data will be funneled through Triton Digital’s Webcast Metrics Local (WCML) product. >Read More
March 5
Originally appearing on NASDAQ.com by RTT News, March 05, 2013
(RTTNews.com) - Pandora ( P ), the internet radio service, said its audience data would appear in three media buying platforms, comprising STRATA and Mediaocean’s Donovan and Mediabank stewardship systems. This integration would enable the company to have both broadcast and internet radio, accessing the $14 billion spent on U.S. spot radio advertising annually. The company added that radio buyers can compare Pandora’s audience data side-by-side with broadcast radio stations country-wide.
STRATA and Mediaocean would import Triton Digital’s Webcast Metrics Local or WCML data into their software platforms, allowing radio buyers to view Pandora national and local audience ratings. >Read More
March 5
Originally appearing on Bloomberg by Andy Fixmer - Mar 5, 2013
Pandora Media Inc. (P), the music- streaming service, will compete directly with radio stations for the first time on the industry’s biggest advertising services, gaining better access to the $14 billion annual ad-sales market.
By May, advertisers will be able to compare Pandora’s audience ratings alongside those of radio stations through services that account for 80 percent of local ad sales, Chief Executive Officer Joe Kennedy said in an interview.
The change eliminates a hurdle for ad buyers and Pandora, which is opening sales offices in the 25 biggest U.S. media markets, Kennedy said. Buyers previously had to manually research Pandora ratings. While early adopters made the effort, the change simplifies the process and will expose Pandora to a larger group of marketers, he said. >Read More
March 5
Thousands of Radio Buyers Now Have Automatic Access to Pandora Audience Ratings
OAKLAND, Calif., March 5, 2013 (8:30 a.m. EST) – Pandora (NYSE: P), the leading internet radio service, today announced that its audience data will appear in the three most popular media buying platforms, including STRATA and Mediaocean’s Donovan and Mediabank stewardship systems. Radio buyers will be able to compare Pandora’s audience data side-by-side with broadcast radio stations across the country.
With more than $14 billion spent on U.S. spot radio advertising annually according to the RAB, advertisers will have a more complete representation of the radio industry that includes both broadcast and internet radio. STRATA and Mediaocean will import Triton Digital’s Webcast Metrics Local (WCML) data into their software platforms, allowing radio buyers to view Pandora national and local audience ratings. >Read More
February 14
Finding the right mix of traditiional and digital can be frustrating
Originally appearing at medialife.com Feb 12, 2013, by Diego Vasquez
It seems that every day there’s an optimistic new forecast released about online ad revenue, at a time when traditional media are struggling. But what those outlooks don’t say is that the increasing number of media options can prove difficult for agencies to balance. A new study from STRATA, which produces media buying and selling software, finds that 76 percent of agencies surveyed use at least three media per ad campaign. Twenty-two percent of those agencies say that balancing that mix is a challenge. They cite questions >Read More
February 11
ePort, the electronic platform for TV buyers and sellers marked its biggest year ever in 2012. New records were set for the number of participating agencies, stations, transactions and of course, order value. Participating agencies shot up 86% last year.
The number of stations swelled to 1500, as well. More than 1.1 million transactions (orders, revision, and makegoods) were handled online. >Read More
February 8
Originally appearing on Brafton on February 6, 2013
Traditional media enthusiasts claim that internet marketing is just a series of fads with no means for showing ROI. Nevertheless, brands invest large percentages of their overall marketing budgets year-over-year, and a new survey from STRATA, as reported by Online Media Daily, shows that new media could surpass traditional options in the near future. >Read More
February 8
Originally appearing on Yahoo Finance, Feb 5, 2013
Media Mix Challenges Weigh Heavy on Marketers in Increasingly Digital Landscape
CHICAGO, Feb. 5, 2013—Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA‘s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.
The STRATA survey of nearly 100 media buying agencies in the fourth quarter also shows the largest concern in 2013 is attracting new clients, with nearly one third of respondents citing the challenge.
>Read More
February 8
Originally appearing at reuters.com Feb. 5, 2013
Media Mix Challenges Weigh Heavy on Marketers in Increasingly Digital Landscape
CHICAGO, Feb. 5, 2013—Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA’s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.
The STRATA survey of nearly 100 media buying agencies in the fourth quarter also shows the largest concern in 2013 is attracting new clients, with nearly one third of respondents citing the challenge. >Read More
February 8
Originally appearing Boston.com on Feb. 5 2013
Media Mix Challenges Weigh Heavy on Marketers in Increasingly Digital Landscape
CHICAGO, Feb. 5, 2013—Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA‘s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.
The STRATA survey of nearly 100 media buying agencies in the fourth quarter also shows the largest concern in 2013 is attracting new clients, with nearly one third of respondents citing the challenge. >Read More
February 8
Originally appearing on MarketWatch, February 5, 2013
Media Mix Challenges Weigh Heavy on Marketers in Increasingly Digital Landscape
CHICAGO, Feb. 5, 2013—Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA‘s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.
The STRATA survey of nearly 100 media buying agencies in the fourth quarter also shows the largest concern in 2013 is attracting new clients, with nearly one third of respondents citing the challenge. >Read More
February 8
February 6, 2013 by MarketingCharts staff
54% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital, according to the latest quarterly survey from STRATA. But 22% find it a challenge to optimize their media mix, a 4-year high for the survey. And as seen elsewhere recently, traditional media appears to be losing the battle to digital: close to one-third of respondents believe they’ll be spending more on digital than traditional media within 1-3 years, as separate results indicate that interest in several traditional media is waning. >Read More
February 8
Originally appearing in MediaPost on January 5th, 2013
A new survey of ad agencies indicates that digital media may eclipse traditional advertising in the near future, with nearly one-third of respondents expecting to spend more on digital than on traditional media within the next three years.
That’s according to a survey conducted by ad transaction processor STRATA, which polled nearly 100 ad shops in the fourth quarter.
The survey found that enthusiasm for spot TV and spot radio continues to decline. On a year-to-year basis, the survey found that 40% fewer respondents indicated their clients were interested in spot TV advertising, while 32% were less interested in spot radio.
>Read More
February 6
Media Mix Challenges Weigh Heavy on Marketers in Increasingly Digital Landscape
CHICAGO (February 5, 2013) – Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA’s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.
The STRATA survey of nearly 100 media buying agencies in the fourth quarter also shows the largest concern in 2013 is attracting new clients, with nearly one third of respondents citing the challenge. >Read More
January 18
First quarter is pacing 3 to 5 percent ahead of 2012
First appearing in Medialife Magazine on Jan. 17, 2013 by Diego Vasquez
A number of analysts have predicted either very small ad spending gains this year or slight declines, following a strong finish to 2012 with huge political and Olympic spending.
But according to at least one forecaster, 2013 could be significantly better than 2012.
STRATA, which produces media buying and selling software and monitors the deals that are made through it, says that the new year has started out stronger than many are forecasting. >Read More
January 17
Originally appearing in MediaPost on Jan 16, 2013
Chicago-based advertising transactional services provider STRATA projects that ad spending will increase between 3% and 5% in 2013. The new projection is in line with forecasts made in December by some holding company-owned media shops. Publicis Groupe’s ZenithOptimedia for example estimated that U.S. ad spending this year would climb 3.5% to nearly $166.5 billion, >Read More
January 9
Originally appearing on Bloomberg News by Alex Sherman - Jan 7, 2013
Dish Network Corp. (DISH), the second- largest U.S. satellite provider, is developing a feature that would let advertisers see what people are watching in real time, setting the stage for last-minute auctions of ad space.
The company is looking to build on a viewership-tracking service introduced in November on its Hopper set-top boxes. The feature, called “What’s Hot Now,” allows Hopper users to see what other Dish customers are watching and flip to the most popular programs.
By collecting real-time data through set-top boxes, Dish may develop a new way for the industry to sell advertisements, Warren Schlichting, Dish’s senior vice president of media sales and analytics, said in an interview. The move also could improve the company’s relationship with advertisers, the victims of a technology that Dish introduced to skip commercials using a single button on a remote control. >Read More
December 20
Originally appearing on THE HILL’s Congress Blog, by STRATA CEO John Shelton, Dec. 20, 2012
“A billion here, a billion there, and pretty soon you’re talking real money.”
That famous quote is attributed to my late senator from Illinois, Everett Dirksen. Dirksen wasn’t talking about campaign spending, but the point is the same. Republicans and Democrats reached record levels this year, each spending a billion dollars on political advertising. Yes, that’s real money, and the cost is only going up.
We estimate that the next presidential race is going to cost somewhere in the $3 billion range. In 2020, advertising could reach as much as $5 billion.
>Read More
December 17
Originally appearing on eMarketer.com on Dec. 17, 2012
With two-thirds of the US internet population expected to belong to a social network by the end of 2013, according to eMarketer estimates, the majority of brands are now actively using social media to manage their digital presence.
Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of those surveyed were using social media. The vast majority (82.4%) of US agencies reported using Facebook for clients’ social media campaigns, nearly double or more the number using the popular platforms YouTube (41.9%), Twitter (36.5%) and LinkedIn (23%).
>Read More
December 13
ePort continues to grow by leaps and bounds. A record of over $2.25 Billion(?) worth of orders have been sent to TV rep firms or direct to stations in 2012. That surpasses the entire order volume in 2010 and 2011 combined. An astounding 1400 stations have received ePort orders in 2012. This level of electronic transactions is unprecedented in the media industry.
ePort provides a secure 2-way, electronic connection between buyers and sellers. Through this revolutionary system, rep firms and stations across the country can >Read More
December 4
Originally appearing in Broadcast Engineering on Nov. 28, 2012
According to Joy Baer, executive VP/COO of STRATA, the recent introduction of Google Adwords for video is giving advertisers a way to measure the effectiveness of their video content.
A dramatic change is predicted for how advertisers approach online video, according to the latest quarterly survey of advertising agencies by STRATA, a provider of media buying and selling software. >Read More
November 30
Appearing on World Advertising Research Center’s warc.com site
NEW YORK: Advertising agencies are adopting an increasingly diverse range of social media services when running campaigns for clients, new figures show.
STRATA, a firm providing media planning and buying solutions, polled 80 agencies, and found 23% were aiming to use Pinterest, the content-sharing site, for marketing purposes, up from 15.5% last year. >Read More
November 30
Originally appearing at Digiday.com by Jack Marshall on 11.29.2012
Social media plays a growing role in the majority of major brands’ marketing and communications strategies. That presents a big opportunity for agencies, too, as they help their clients figure out which platforms to invest resources in and why.
A recent survey conducted by media industry technology provider STRATA asked 80 of its agency clients which social networks they’re mostly likely to utilize in their clients’ campaigns. >Read More
November 29
- Pinterest, Online Video, and Google+ Gain Traction -
CHICAGO, Nov. 27, 2012 /PRNewswire/—Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.
Overall, the advertising industry’s focus on internet/digital continues to strengthen. 84% of agencies surveyed indicated that customer focus on internet/digital had increased since last year, marking the 16th consecutive quarter of increased interest in the space. >Read More
November 29
SOCIAL MEDIA IS A LEGITIMATE FORCE
Originally appearing on The Street on 11/27/12
As the popularity of social media continues to grow, the pool of advertising industry holdouts continues to shrink. In 3Q12, only 8.1% of marketers surveyed were not utilizing social media, a decrease compared to 8.5% in 2Q12 and 10.3% in 1Q12. 11.3% did not utilize social media in 3Q11 and 13.6% in 3Q10. >Read More
November 29
Originally appearing on BtoB Online on 11/28/12
Chicago—The overwhelming majority of ad agencies (91.9%) are using social media in client campaigns, according to a report by STRATA, a media buying and selling software company.
The “Third Quarter STRATA Survey” found that Facebook is the top social media platform among ad agencies responding, with 82.4% using Facebook in client campaigns. YouTube was second (42.0%) and Twitter, third (36.5%). >Read More
November 29
– PINTEREST, ONLINE VIDEO, AND GOOGLE+ GAIN TRACTION –
Originally appearing on PRNewswire 11/27/12
CHICAGO, IL – Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.
Overall, the advertising industry’s focus on internet/digital continues to strengthen. 84% of agencies surveyed indicated that customer focus on internet/digital had increased since last year, marking the 16th consecutive quarter of increased interest in the space. >Read More
November 28
– PINTEREST, ONLINE VIDEO, AND GOOGLE+ GAIN TRACTION –
CHICAGO, IL (November 27, 2012) –Pinterest, Online Video, and Google+ are being used more regularly by marketers in their advertising campaigns. That is a key finding of the latest quarterly survey of advertising agencies by STRATA, a leading media buying and selling software provider.
Overall, the advertising industry’s focus on internet/digital continues to strengthen. 84% of agencies surveyed indicated that customer focus on internet/digital had increased since last year, marking the 16th consecutive quarter of increased interest in the space. >Read More
November 5
Originally appearing in Media Post Nov 2, 2012, by Steve McClellan
A new survey from advertising transactional services provider STRATA concludes that many more ad agencies and their clients are taking a wait-and-see attitude about advertising during the political season than just a few months ago.
There’s also more pessimism about the second half of 2012 than previously expressed and uncertainty about 2013.
The survey polled 80 ad shops earlier this month with 47% of respondents saying their clients are waiting until after the elections to advertise in order to avoid competing with political buys. STRATA surmised that the finding suggests that advertisers are concerned about future costs. >Read More
November 5
Advertising Outlook Uncertain After Political Season Ends
CHICAGO, IL (November 1, 2012) – The avalanche of advertising that comes with the political season will end soon, followed by a period of uncertainty. That is a key finding of the latest STRATA quarterly survey of leading advertising agencies. While TV stations are seeing an influx of spending by agencies, 47% of media buyers polled say their clients are waiting until after the elections to advertise in order to avoid competing with political buys. The finding suggests advertisers are concerned about future costs.
The latest findings demonstrate a significant shift from the second quarter when a majority of agencies polled were willing to compete with political advertisers, and only 18% said they would wait to advertise until after the elections. >Read More
November 5
Originally appearing at marketingcharts.com November 2, 2012 by MarketingCharts staff
The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election, finds STRATA in the latest installment of its quarterly survey of leading advertising agencies. 47% of non-political ad buyers polled said their clients are waiting until after the election to advertise so as to avoid competing with political ad buys. That’s a sea change from Q2, when just 18% of non-political media buyers said the same.
STRATA suggests this means that media buyers are becoming increasingly concerned >Read More
November 1
Originally appearing at Reuters.com on Nov. 1 2012 by Alina Selyukh
COLUMBUS, Ohio (Reuters) - It’s 6:10 p.m. on a Thursday in October, just days before the U.S. elections. Before the clock hits 6:29 p.m., 11 political ads will have aired on the local NBC channel in Columbus, Ohio.
One tells voters that Democratic President Barack Obama has not proposed a legitimate economic plan for the country. Another suggests that policies of Republican candidate Mitt Romney would undermine the future for America’s children. >Read More
November 1
Originally appearing on B to B Online Nov.1, 2012
Chicago—Nearly half (47%) of media buyers plan to wait until after the presidential election to buy advertising for their clients in order to avoid competing with political ads, according to a survey by media buying and selling software company STRATA.
The survey was based on an online poll of 80 advertising agencies, conducted in October.
It found that only 35% of ad agencies expect their business conditions to be better during the second half >Read More
October 23
In battleground states, a deluge of campaign cash transforms local TV markets like Roanoke, Va.
Originally in AdWeek by Sam Thielman on October 22, 2012
Roanoke, Va., makes up half of the 68th-largest DMA in the country, and while it’s just a four-hour drive from Washington, D.C., it may as well be a world away. A local joke has it that each mile between Roanoke and the nation’s capital equates to one more year going back in time. But this year, Roanoke is most definitely inside the Beltway.
Roanoke is the westernmost of Virginia’s major cities, >Read More
October 4
Originally appearing October 2, 2012 at MarketingScherpa
And, to provide MarketingSherpa Blog readers with a little more insight into where all those political advertising dollars are actually going, I reached out to another expert source — John Shelton, CEO, STRATA, a provider of media buying and selling software.
John says the top four political advertising channels are:
Television stations
Digital
Radio
Network cable television
“TV continues to be the top way for political advertisers to reach a coveted audience – the people on the fence politically who aren’t really looking for messages,” he explains. “You can reach this passive audience with quick and, as they hope, memorable messages. Political shops put TV on such a pedestal that all of those we polled feel it is just as important, or even more important, than it was just four years ago. Political advertisers can cast a very wide net with TV in hopes of capturing key votes.” >Read More
August 14
The political ad wars are hitting American businesses in the pocketbook.
Appearing at Utahpolicy.com on 8/8./12, by Bryan Schott
John Shelton writes in Ad Age that the increasing number of ads this year is driving up advertising costs. In fact, politicians are buying more advertising time than the top advertising agencies. That means businesses are getting less for their advertising dollars. >Read More
August 10
Originally appearing August 10, 2012 at www.tvb.org
Fueled in part by a surge in political ad sales, ePort is helping to push revenue to record levels at several broadcast groups. Month after month, ePort usage continues to grow with $1.3 billion in new orders received in 2012. >Read More
August 9
Originally appearing in Spots-n-Dots, August 9, 2012
No matter what the situation of the economy as a whole, the advertising industry will have a great second half of the year. That was the consensus of the media executives that were surveyed for a new STRATA report.
More than half (52%) of those surveyed said their business increased in the second quarter, up 12% from the same survey last year. Another 30% said business was about the same. About 94% of the media executives expect the industry to stay as healthy or grow in the second half of the year—40% predict growth. >Read More
August 9
$1.3 Billion in New Orders Received in 2012
Fueled in part by a surge in political ad sales, ePort is helping to push revenue to record levels at several broadcast groups. Month after month, ePort usage continues to grow. In May 2012, buyers sent $183 million in new orders through ePort. In June, the number topped $256 million. And in July, more than $385 million was sent via ePort. Since the first of the year, agencies have sent almost $1.3 billion in new TV orders to stations and their rep firms. That’s the highest volume ever for ePort. >Read More
August 9
A report from STRATA found that companies across industries plan to increase their advertising and marketing spending in the final five months of 2012. Many sectors are expected to increase efforts as political campaigns boost spending and the December holidays approach, but STRATA found that investment in web marketing for other industries will rise as well.
According to the research, social media marketing is seeing steady adoption. More than 87 percent of companies using web marketing are active on Facebook, and 38 percent use Twitter. Both of these channels have helped companies establish strong online presences, and those lacking a presence on social may struggle to compete moving forward.
The web as whole is seeing more attention, with spending on various internet channels expected to rise 26 percent, STRATA reported. Content marketing and SEO were not included in the study, but reports from early in 2012 suggest both are major elements of campaigns for companies across industries.
“Even the segments of the industry not supported by political ads are confident about the futute,” John Shelton, STRATA president and CEO, said in a release. “In fact, less than a quarter of buyers are waiting until after the elections to advertise, which indicates a willingness of advertisers to buy ad space during a political ad season.”
More traditional advertising outlets, such as TV, radio and newspapers, are seeing increases as well, but STRATA suggests that much of this growth is due to the political and December holiday factors.
While paying for ads on social networks, search or other web channels can help companies drive traffic and boost conversions, the web has illustrated the need for high-quality content across channels to support it. Brafton recently highlighted data from AYTM Market Research that found 53 percent of Americans believe there are too many ads on Facebook. Similarly, invasive display ads frustrate web users to the point where Google has rolled out an ad muting tool to help them block out ads that interfere with their web experience. >Read More
August 8
Uptick Driven by both Political and Non-Political Ad Spending
Originally appearing at ComcastSpotlight.com August 8, 2012
CHICAGO, Aug. 7, 2012 - The outlook for advertising spending is positive for the remainder of 2012. That optimism is heavily backed by a solid year of political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey.
STRATA, the leading provider of media buying and selling software conducted the survey of over 100 media buying agencies across the country. The second quarter survey revealed that more than half (52%) of agencies polled saw their business increase in the second quarter of 2012 compared to a year ago, up 12% from the first quarter. Roughly 94% of agencies expect business conditions to improve or stay the same in the second half of the year, with about 40% projecting growth. >Read More
August 8
Originally appearing on InsideRadio August 8, 2012
STRATA: Ad agency interest in radio up 23% as buyers take a more optimistic tone. Radio remains third on ad agency’s must-buy list behind television and the internet, but more media plans are likely to include radio. That’s because the number of agency buyers who said their clients are most-focused on radio jumped to 16% in the latest STRATA survey. That’s up from 9% in the first quarter. The number of radio-centric buyers is also 23% higher than in the second quarter 2011 survey and 26% higher than the 2010 survey. In other words, whatever way one looks at the results they present a positive picture for radio. >Read More
August 7
by Steve McClellan
Originally appearing on MediaPost, August 7, 2012
Despite the wobbly economy, new research from Chicago-based Strata indicates that a majority of the ad shops the company surveyed nationwide believe business conditions will improve, or at least not worsen, in the second half of 2012. And 40% said they expect improvement during the second half.
STRATA, the ad buying and selling transaction processor, polled over 100 media buying shops about conditions in the second quarter and the outlook for the second half of the year. >Read More
August 7
—Uptick Driven by both Political and Non-Political Ad Spending—
Appearing originally on Bloomberg BusinessWeek on August 7th, 2012
CHICAGO, Aug. 7, 2012 — The outlook for advertising spending is positive for the remainder of 2012. That optimism is heavily backed by a solid year of political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey.
STRATA, the leading provider of media buying and selling software conducted the survey of over 100 media buying agencies across the country. The second quarter survey revealed that more than half (52%) of agencies polled saw their business increase in the second quarter of 2012 compared to a year ago, up 12% from the first quarter. Roughly 94% of agencies expect business conditions to improve or stay the same in the second half of the year, with about 40% projecting growth. >Read More
August 7
—Uptick Driven by both Political and Non-Political Ad Spending—
CHICAGO, Aug. 7, 2012 /PRNewswire/—The outlook for advertising spending is positive for the remainder of 2012. That optimism is heavily backed by a solid year of political advertising along with media buyers spreading their buys to available venues, according to a new STRATA Survey.
STRATA, the leading provider of media buying and selling software conducted the survey of over 100 media buying agencies across the country. The second quarter survey revealed that more than half (52%) of agencies polled saw their business increase in the second quarter of 2012 compared to a year ago, up 12% from the first quarter. Roughly 94% of agencies expect business conditions to improve or stay the same in the second half of the year, with about 40% projecting growth. >Read More
June 14
CHICAGO, June 14, 2012 /PRNewswire/—STRATA, the nation’s leading provider of media buying and selling software, has generated astronomical growth in the electronic order system, ePort. In May 2012 alone, $183 million in new broadcast TV orders were sent through ePort, representing a 369% increase over the previous record set in May 2010. To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011.
ePort is an electronic bridge over which buyers, local TV broadcasters and national representatives can send and receive any transaction. >Read More
June 14
STRATA’s Electronic Platform Sets Record Level
Appearing on The Sacramento Bee’s sacbee.com on Thursday, June 14, 2012
By STRATA
CHICAGO, June 13, 2012—STRATA, the nation’s leading provider of media buying and selling software, has generated astronomical growth in the electronic order system, ePort. In May 2012 alone, $183 million in new broadcast TV orders were sent through ePort, representing a 369% increase over the previous record set in May 2010. To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011.
ePort is an electronic bridge over which buyers, local TV broadcasters and national representatives can send and receive any transaction. Through this system, the process of buying and selling TV spots has become more efficient and accurate. >Read More
June 13
STRATA’s electronic ad buying and selling platform sets a record with $600 million in new business so far this year.
First appearing at tvnewscheck.com on June 13, 2012
STRATA, the provider of media buying and selling software and operator of the TVB-developed ePort ad transaction system, generated $183 million in new broadcast ePort TV orders in May, a 369% increase over the previous record set in May 2010.
To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011. >Read More
June 13
STRATA’s Electronic Platform Sets Record Level
CHICAGO, JUNE 13, 2012 – STRATA, the nation’s leading provider of media buying and selling software, has generated astronomical growth in the electronic order system, ePort. In May 2012 alone, $183 million in new broadcast TV orders were sent through ePort, representing a 369% increase over the previous record set in May 2010. To date, $600 million worth of new business flowed through ePort’s system during the first five months of 2012, almost double the amount during the same period last year. STRATA took over all business and technical responsibility for ePort in September 2011. >Read More
