STRATA helps clients buy all media types including cable, broadcast, newspaper, radio, and outdoor, and the industry’s more advanced interactive advertising solutions more efficiently.
STRATA is the dominant name in customized media management with steady growth, proven products and increasing market share among agencies of all sizes, and now works with nearly half of all media buying firms.
Profitability within a media buying organization is driven by great Technology. Leading the way with innovative media buying, stewardship, and reporting tools, STRATA provides the industry’s top-rated systems for traditional and emerging media.> Learn More
With STRATA, sales and research meet in a powerful combination that puts you in control. From a single station in your neighborhood to a multi-channel, multi-network, multi-media sale across North America - STRATA helps you do it all in a presentation that helps you win new business and keep existing clients.> Learn More
STRATA’s media financial management capabilities offer seamless, auditable integration to your core business tools, stability to manage your core business and the flexibility to support the billing and financials associated with an ever-changing digital marketplace.> Learn More
Get control of your data with STRATA! Get real-time access to all of your data regardless of where your buys, proposals, invoices, sales data, and much more are housed.> Learn More
SBS provides expertise in strategically defining and executing technology solutions that provide immediate business value. We deliver services to agencies, buying services, media sellers, rep firms and media vendors.> Learn More
STRATA’s leadership in e-Business is transforming the industry by connecting buyers and sellers like never before. Electronic efficiencies made possible through STRATA’s groundbreaking work features electronic avails, orders, invoices and much more.> Learn More
Horizon Media is the shining example of a large, independent Media Buying Agency which continues to grow and thrive as margins are minimized. How? By insisting on driving solid technology through every aspect of their business.
STRATA’s revolutionary system for Media Buying Agencies integrates all media into one cohesive database and user interface that allows organizations to conduct large-scale transactions transforming their operations for the future. As the leader in EDI development, STRATA has integrated automated tools for order delivery, confirmations, makegoods, Client Approvals, Electronic Invoices, and much more.
Shelton has led STRATA since 1997 as President, moving into the role of President/CEO in 2005. Under his leadership, STRATA has grown from 40 employees to 175 and revenues have increased 1200%. Under Shelton’s leadership, STRATA has grown to have more than 1,200 clients and 13,000 individual buyers and sellers in the United States and Canada.