Insights + Blog

The FreeWheel U.S. Video Marketplace Report: Q4 2019

TV may be fragmented, but emerging solutions will allow advertisers to target desired audiences at scale, no matter where, what, and when they are watching.

Download the Q4 2019 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at shifting consumer behaviors and how both publishers and advertisers are adjusting and simplifying their strategies to accommodate them.

Download Report

The FreeWheel U.S. Video Marketplace Report: Q4 2019

Filter All
James Rothwell
VP, Global Agency, Brand & Industry Relations

What is Incremental Reach? A New Infographic from the FreeWheel Council for Premium Video

DOWNLOAD THE INFOGRAPHIC HERE Depending on where you sit in the value chain and the levers you can pull, the…

BLOG
James Rothwell
VP, Global Agency, Brand & Industry Relations

Why a Universal Ad ID can Transform the Industry

Click here for the FreeWheel Council for Premium Video’s guide to a Universal AD ID The advertising industry is fascinating…

BLOG
Emmanuel Josserand
Brand, Agency and Industry Relations

The state of European TV attribution

Increased availability of viewer data is paving the way for innovation in TV attribution. Opportunities are emerging to harness diverse…

BLOG
Emmanuel Josserand
Brand, Agency and Industry Relations

Working Together to Drive Premium Video Programmatic Trading at Scale

In a recent position paper entitled Cracking the Programmatic Conundrum, the FreeWheel Council for Premium Video, Europe (FWCE) detailed three…

BLOG
Geoff Wolinetz
Vice President of Client Relationships

Empowering our Power Users: The FreeWheel Publishers User Summit

On July 17th, FreeWheel hosted our first annual Publishers User Summit, geared specifically towards bringing together the power users of…

BLOG
Maria Weaver
Chief Marketing Officer, Comcast Advertising

Three Takeaways from Cannes Lions 2019: Collaboration, Inclusion and Empowerment

This year more than ever there were countless constructive discussions, in-depth debates and common initiatives taking place during Cannes Lions….

BLOG
David Dworin
VP, Advisory Services

Premium Video: The Full Funnel Solution

As technology allows viewers to access the premium video content they want whenever and wherever they want to watch it,…

BLOG
Justin Beere
VP – DSP Partnerships

Simple is the New Black: How Programmatic Is Poised To Begin Doing More With Less

Supply path optimization (aka “SPO”) is a three-letter acronym (aka “TLA”) that’s been with us for a couple of years…

BLOG